The HubSpot of SMS Compliance
Mid-market enterprises (10-500 employees) need Fortune 500-grade compliance infrastructure without enterprise budgets or internal legal teams.
Not bolt-on features. A complete system providing carrier-approved documentation and tools.
60-70% reduction in rejection rates. 24-48 hour approval timelines versus 7-10 day baseline.
450k U.S. Businesses
Mid-Market (10-500 Emp)
1% Market Penetration
CTIA mandates 10DLC. Carriers begin phased enforcement.
TCR registration becomes mandatory for commercial messaging.
Unregistered traffic blocking enforcement begins.
Compliance agencies cannot scale. Messaging platforms focus on infrastructure. First-Mover Advantage Window: 12-18 months.
+$299 Setup
+$399 Setup
+$499 Setup
SMB Offering: MyTCRPlus Lite ($79 one-time). Simplified playbooks for sole proprietors.
High-Margin SaaS Model
Target
36 mo + Setup
| Dimension | Agencies | Platforms | MyTCRPlus |
|---|---|---|---|
| Pricing | $2k-5k | Passthrough | $360-600/yr |
| Timeline | 4-6 Weeks | Immediate | 48 Hours |
| Rejection Rate | 30-40% | 60-70% (DIY) | 12-18% |
| Tools | None | None | 11 Deployed |
87 blog posts (500k+ words). SEO dominance. Funnel: Content → Tools → Subscription. CAC target $50-75.
11 interactive tools drive 40% trial-to-paid conversion. Freemium tools capture leads.
VoIP/SMS provider integrations. White-label licensing. Referral program with 20% commission.
API development, Multi-CSP integration, Professional services.
Solo Founder Velocity
18 product pages, 14 vertical solutions, 11 diagnostic tools. Zero technical debt.
87 blog posts (500k words). 9 content clusters. SEO infrastructure built.
MyTCRPlus Lite spec. Gumroad integration. Proj: $100k first 30 days.
Carrier policy monitoring. 37+ error codes. 487+ approval records.
Microsites, Diagnostic Tools, Content Authority.
Automated Appeals, Confidence Scoring, Dashboard UI. ($300k)
Predictive Engine, Throughput Optimization, API. ($700k)
White-label, Professional services, Real-time monitoring. ($1.2M+)
| Metric | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
|---|---|---|---|---|---|
| Customers | 100 | 250 | 450 | 750 | 1,200 |
| ARR | $304k | $1.05M | $2.48M | $5.05M | $9.12M |
| Total Rev | $344k | $1.15M | $2.66M | $5.35M | $9.60M |
| EBITDA | -$96k | $80k | $660k | $1.9M | $3.95M |
Conservative Scenario: Breakeven Month 18. LTV:CAC 19:1.
Remediation, Intelligence, API, Tool expansion.
Demand gen, Sales team (2 AE, 1 SDR), Partners.
Infra scaling, Customer Success, Legal.
CTO/Founding Engineer equity grant.
Founder, Native Chaos Holdings LLC (Since Mar 2023)
Leads a strategic innovation firm focused on SMB growth through business planning, financial optimization, GTM strategies, and organizational transformation. Specializes in sustainable change driving revenue and operational impact.
Mitigation: Modular architecture, agile content updates, monitoring.
Mitigation: Depth vs breadth focus, content moat, 18mo head start.
Mitigation: Hire CTO immediately, document processes.
Mitigation: Organic content moat, partnerships, PLG model.
Target: 4-6 Years | $80-150M
$10M Pre-Money Valuation
77% product completion, 500k words content, 19:1 LTV:CAC, Immediate cash flow positive unit economics.
"This is not a compliance feature. This is compliance infrastructure."
Contact:
Eli Logan • founder@mytcrplus.com
Materials:
Demo, Financial Model, Tech Docs.
[5-year P&L, balance sheet, and cash flow statement to be inserted here]
The SMS compliance market consists of three primary competitor categories: (1) Messaging Infrastructure Platforms treating compliance as bolt-on features, (2) Traditional Compliance Agencies offering high-touch consulting services, and (3) Generic GRC/Compliance Software without SMS-specific optimization. MyTCRPlus occupies a unique position as purpose-built TCR compliance infrastructure.
Infrastructure-first, compliance secondary.
Carrier-grade infra with basic compliance.
$2k-5k per engagement.
$200-450/hr.
Enterprise pricing ($50k+).
| Feature | MyTCRPlus | Twilio | Agencies | OneTrust |
|---|---|---|---|---|
| 1st Year Cost | $659-998 | $2,000+ | $2-5k | $50k+ |
| Launch Time | 48 Hours | 1-2 Wks | 4-6 Wks | 6-12 Mo |
| Diagnostic Tools | 11 Deployed | None | Manual | None |
| Rejection Rate | 12-18% | 30-40% | 20-30% | N/A |
| Carrier Opt. | Full | Generic | Variable | None |
| Monitoring | Quarterly | Docs Only | Extra Fee | Generic |
Unique Value: Only SaaS-native platform combining diagnostic tools + carrier-optimized documentation + ongoing monitoring.
Strategic Moats: First-mover content authority, Tool integration (switching costs), Data network effects, Carrier intelligence.
Director of Compliance • HealthTech • 150 Employees
Marketing launched SMS without review. First submission rejected ($40 fee + delay). CEO frustrated. No internal TCR expertise.
GoalsDirector of Ops • Automotive • 85 Employees
Outsourced to agency, rejected twice ($120 fees). Owner questioning judgment. No technical knowledge. Service no-shows costing $150 each.
GoalsVP Marketing • E-commerce • 250 Employees
Black Friday campaign stuck in approval. $150k revenue at risk. Opaque process. Competitive disadvantage.
GoalsSr. Eng Manager • SaaS • 400 Employees
Compliance blocking product roadmap. Custom integration creating tech debt. Engineers aren't compliance experts.
GoalsSolo Entrepreneur • Real Estate
Twilio trial failed. Agency ($3k) too expensive. Technical overwhelm. Losing leads to competitors.
GoalsFederal law mandating prior express written consent for commercial texts.
Carrier framework mandating registration to verify sender identity and reduce spam.
| Trust Score | Throughput | Process | Timeline |
|---|---|---|---|
| 75-100 (High) | 4,500 msg/min | Automated | 24-48 hrs |
| 50-74 (Med) | 600 msg/min | Auto + Spot | 2-5 days |
| 25-49 (Low) | 60 msg/min | Manual | 7-10 days |
Industry-authorized entity managing vetting and approval.
Trade association best practices enforced by carriers.
Interactive decision wizard mapping message intent to 12 standard categories.
Real-time compliance scoring against 12 carrier criteria.
Predictive assessment estimating TCR score before registration.
Validates EIN/Name/Domain alignment to prevent identity rejections.
Decodes 37+ error codes into step-by-step fix workflows.
Comparisons of internal dev costs vs SaaS subscription.
Guides for Twilio, Bandwidth, RingCentral setups.
Real-time status monitoring of campaigns and scores.
Proactive notifications of carrier policy changes.
Creates PDF documentation packages for audits/legal.
Anonymized repository of 487+ real outcomes.